Perfect Your First Impression By Clarifying Your Brand Messaging
We Take Complex Brand Messaging & Make Simple, Insightful Campaigns
Perfect Your First Impression By Clarifying Your Brand Messaging
We Take Complex Brand Messaging & Make Simple, Insightful Campaigns
"Hardnut was able to encapsulate the essence of what makes BuildPay special – which is a bit complex – and make it simple and memorable."
- Jack Maged, BUILDPAY
"Hardnut was able to encapsulate the essence of what makes BuildPay special – which is a bit complex – and make it simple and memorable."
- Jack Maged, BUILDPAY
What Questions Keep CEOs Awake at Night?
- Why are the wrong customers buying, and not enough of the right ones?...
- How do I get everyone on our team telling the same story about what makes us different from else?...
- How can I build a truly great brand that people just see and they “get it”?
Finding the right answers can take a lot of time and money, unless you know how to tell your story with the right brand messaging.
What Questions Keep CEOs Awake at Night?
- Why are the wrong customers buying, and not enough of the right ones?...
- How do I get everyone on our team telling the same story about what makes us different from else?...
- How can I build a truly great brand that people just see and they “get it”?
Finding the right answers can take a lot of time and money, unless you know how to tell your story with the right brand messaging.
A Brand is Much More Than a Logo, Fonts, Colors, or a Website. An Effective Brand is Memorable and Clear.
While these all come into play, a brand isn't just your look.
More importantly, it's what separates you from the competition. It's a crystal clear communication of what you offer. And it's a way to tell your audience that you are the one that can solve their problems.
An effective brand is memorable, clear, and speaks right to your ideal customers.
But unfortunately, most companies don’t know how to tell their brand story. They go to market with only a vague idea of who they are and what they bring to the table.
And often times, that vagueness can bleed into their website, their advertisements, and nearly every other form of customer messaging.
Watered down brand messaging can cost a company millions of dollars in lost business and often leads to:
- Not attracting enough customers or the right customers.
- Inability to gain customers’ loyalty.
- Being forced to sell products at reduced prices.
If customers don’t trust your brand (or have to work to understand what you're selling), they won’t pay a premium price—or any price, actually.
That's why you need to tighten up your brand messaging with the help of a seasoned marketing veteran. You need the help of Brian Miaolo of Hardnut Advertising, one of Madison Avenue's leading minds in advertising.
A Brand is Much More Than a Logo, Fonts, Colors, or a Website. An Effective Brand is Memorable and Clear.
While these all come into play, a brand isn't just your look.
More importantly, it's what separates you from the competition. It's a crystal clear communication of what you offer. And it's a way to tell your audience that you are the one that can solve their problems.
An effective brand is memorable, clear, and speaks right to your ideal customers.
But unfortunately, most companies don’t know how to tell their brand story. They go to market with only a vague idea of who they are and what they bring to the table.
And often times, that vagueness can bleed into their website, their advertisements, and nearly every other form of customer messaging.
Watered down brand messaging cost a company millions of dollars in lost business and often leads to:
- Not attracting enough customers or the right customers.
- Inability to gain customers’ loyalty.
- Being forced to sell products at reduced prices.
If customers don’t trust your brand (or have to work to understand what you're selling), they won’t pay a premium price—or any price, actually.
That's why you need to tighten up your brand messaging with the help of a seasoned marketing veteran. You need the help of Brian Miaolo of Hardnut Advertising, one of Madison Avenue's leading minds in advertising.
“Can You Hear Me Now? Good.”
Brian is the mind behind Verizon’s wildly successful “Can You Hear Me Now?” campaign. And with its iconic memorability, he was able to earn Verizon millions of free impressions from national news coverage.
Brian also knows a clear brand message is only one issue. Getting the message out to the target audience is another. It’s usually left up to the CEO or another “Explainer-in-Chief” to spread the word.
But, CEOs are busy people. They get pulled in many directions. They have other people and priorities competing for a limited slice of their time.
Meanwhile, customers are shopping or looking at your company 24/7. Leaving the brand message in the hands of only one or two people is not sustainable or scalable.
“The goal was to get 400,000 new customers. We got 723,000 while becoming part of the public lexicon. It went viral.”
“Can You Hear Me Now? Good.”
A clear brand message is only one issue. Getting the message out to the target audience is another. It’s usually left up to the CEO or another “Explainer-in-Chief” to spread the word. But, CEOs are busy people. They get pulled in many directions. And they often have other people and priorities competing for a slice of their limited time. Meanwhile, customers are still shopping or looking at your company 24/7. Leaving the brand message in the hands of only one or two people is neither sustainable nor scalable.
“The goal was to get 400,000 new customers. We got 723,000 while becoming part of the public lexicon. It went viral.”
Here are some of the symptoms of when companies lose their brand identity:
- A confusing, outdated website.
- Sales teams do not have a reliable source of leads.
- Sales have flat-lined.
- An unorganized sales flow.
- The CEO or “Explainer-in-Chief” is burning out and overloaded.
Sound familiar? If so, you need:
- A brand that amplifies your company’s unique strengths.
- An eye-catching yet straightforward website that reaches your target audience anytime, anywhere.
- Crystal clear messaging that reflects your brand.
Here are some of the symptoms of when companies lose their brand identity:
- A confusing, outdated website.
- Sales teams do not have a reliable source of leads.
- Sales have flat-lined.
- An unorganized sales flow.
- The CEO or “Explainer-in-Chief” is burning out and overloaded.
Sound familiar? If so, you need:
- A brand that amplifies your company’s unique strengths.
- An eye-catching yet straightforward website that reaches your target audience anytime, anywhere.
- Crystal clear messaging that reflects your brand.
Hardnut Advertising Builds Strong Brands
Hardnut Advertising has the experience to transform a watered down brand, into one
that attracts quality leads and drives sales.
We help your business create a clear branding message that will:
- Make sales conversions easier
- Increase the market value of the business
- Generate new customers
- Improve customer loyalty
- Increase employee satisfaction
A quality brand builds trust between your company, employees, and your customers. For example, a Forbes research survey reported that consistent branding increases revenue by 23%.
Brian Miaolo of Hardnut Advertising has been helping Fortune 500 companies strengthen their brand messaging for decades. And right now, you can use his expertise to get your website reviewed for free.
Hardnut Advertising Builds Strong Brands
Hardnut Advertising has the experience to transform a watered down brand, into one that attracts quality leads and drives sales.
We help your business create a clear branding message that will:
- Make sales conversions easier
- Increase the market value of the business
- Generate new customers
- Improve customer loyalty
- Increase employee satisfaction
A quality brand builds trust between your company, employees, and your customers. For example, a Forbes research survey reported that consistent branding increases revenue by 23%.
Brian Miaolo of Hardnut Advertising has been helping Fortune 500 companies strengthen their brand messaging for decades. And right now, you can use his expertise to get your website reviewed for free.
Here’s Where Hardnut’s Branding
Expertise Helps You:
1. Increase Sales Opportunities
We “clone” the CEO or whoever handles promoting the business. Not literally, but we create brand messaging that resonates with your target audience. Your refreshed digital presence drives new business as though your CEO was pitching 24/7.
2. Create Consistent Branding
We help you rediscover your “special sauce.” It's a blend of your USP (Unique Selling Proposition) and values. Then we create memorable positioning and brand messaging that’s consistent across all customer touchpoints—online/offline channels, mobile devices, social media, and more.
3. Attract More (& Better) Customers
Together, we’ll create true-to-your-brand advertising strategies that bring in more of the right customers. And with the right customers, you’ll be able to close sales easier and more efficiently than ever. As your branding partner, your success is our success.
“They treat our business like it's their own.”
“You guys get us.”
"We asked for a postcard to promote season subscriptions (tickets). They gave us something you wouldn't just read; you'd probably want to keep."
Here’s Where Hardnut’s Branding Expertise Helps You:
1. Increase Sales Opportunities
We “clone” the CEO or whoever handles promoting the business. Not literally, but we create brand messaging that resonates with your target audience. Your refreshed digital presence drives new business as though your CEO was pitching 24/7.
“They treat our business like it's their own.”
2. Create Consistent Branding
We help you rediscover your “special sauce.” It's a blend of your USP (Unique Selling Proposition) and values. Then we create memorable positioning and brand messaging that’s consistent across all customer touchpoints—online/offline channels, mobile devices, social media, and more.
“You guys get us.”
3. Attract More (& Better) Customers
Together, we’ll create true-to-your-brand advertising strategies that bring in more of the right customers. And with the right customers, you’ll be able to close sales easier and more efficiently than ever. As your branding partner, your success is our success.
"We asked for a postcard to promote season subscriptions (tickets). They gave us something you wouldn't just read; you'd probably want to keep."
Some Success Stories For Your Consideration
We get excited about watching clients grow as a result of our work and advice. For example:
Hardnut helped the J&J 7-Minute Workout app go from the low rank of 100+ in the App Store to the #1 app in only six months. The marketing campaign spoke to the needs of athletes and non-athletes alike.
Several venture capital firms acquired two of our fastest growing client companies.
Hardnut Advertising helped a software consulting firm grow from 3 people to over 200 on five continents.
Hardnut campaigns have also appeared in national and global publications like AdWeek, Ad Age, and The New York Times.
Brian’s been helping companies like yours for years. Qualify for a free website review now to get expert advice
on getting more leads and your brand messaging right.
Some Success Stories For Your Consideration
We get excited about watching clients grow as a result of our work and advice. For example:
Hardnut helped the J&J 7-Minute Workout app go from the low rank of 100+ in the App Store to the #1 app in only six months. The marketing campaign spoke to the needs of athletes and non-athletes alike.
Several venture capital firms acquired two of our fastest growing client companies.
Hardnut Advertising helped a software consulting firm grow from 3 people to over 200 on five continents.
Hardnut campaigns have also appeared in national and global publications like AdWeek, Ad Age, and The New York Times.
Brian’s been helping companies like yours for years. Qualify for a free website review now to get expert advice on getting more leads and your brand messaging right.
"The Hardnut team treated our business like it was theirs. They have helped us tell our story on our website and in our marketing as well, just as it’s told by our best sales people."
- Andy Bellagamba, VESTA
"The Hardnut team treated our business like it was theirs. They have helped us tell our story on our website and in our marketing as well, just as it’s told by our best sales people."
- Andy Bellagamba, VESTA
Our Process: Branding, Design, and Implementation in 3 Steps
Hardnut Advertising excels at making “me too”, technical brands more relevant and interesting.
For example, we did it for Verizon. Remember the "Can You Hear Me Now” campaign?
Of course, if your brand is already sexy, we’ll help you turn more heads. Here’s how we help your brand in three steps.
STEP 1 Market Research to Uncover Your Company’s “Special Sauce”
The first step is to review your marketing materials and prepare for our Audit and Discovery session.
To learn everything about your company, we interview the senior leadership, customers, and partners.
Utilizing what we learn from the Audit and Discovery, we uncover what makes you unique in your industry or niche. It’s your “special sauce” that differentiates you from your competitors, and why customers want to flock to you.
STEP 2 Clone the “Explainer-in-Chief” and Build the Brand
Next, we create a consistent brand message that tells your story 24/7. Everyone on your team is “reading from the same hymnal." The leading salesperson (CEO, Marketing Director) doesn’t burn out. Your colors, logos, and taglines are the same across all channels.
STEP 3 Break Out the Bullhorn
It’s time to tell the world why they should care about your products and services. We do whatever it takes to build your brand. From building a new website, a video, an online or offline campaign, we'll get the word out to get your brand noticed.
Building a brand identity requires a strategic approach. Memorable brands, whether it’s B2B or B2C, focus on personal connections and how your product solves a problem, not on the product or service.
The Hardnut team treated our business like it was theirs. They have helped us tell our story on our website and in our marketing as well, just as it’s told by our best salespeople
"We launched our company at a trade show with nothing but business cards. Not sure anyone remembers any of the booths from the show, but people still talk about our cards."
"We didn't have a huge budget, but we did get big, buzzworthy ideas. The passport gorilla campaign multiplied our marketing budget with all the free media coverage we received."
Ready to improve your brand messaging with the help of a seasoned marketing veteran?
Our Process: Branding, Design, and Implementation in 3 Steps
Hardnut Advertising excels at making “me too”, technical brands more relevant and interesting.
For example, we did it for Verizon. Remember the "Can You Hear Me Now” campaign?
Of course, if your brand is already sexy, we’ll help you turn more heads. Here’s how we help your brand in three steps.
STEP 1 Market Research to Uncover Your Company’s “Special Sauce”
The first step is to review your marketing materials and prepare for our Audit and Discovery session.
To learn everything about your company, we interview the senior leadership, customers, and partners.
Utilizing what we learn from the Audit and Discovery, we uncover what makes you unique in your industry or niche. It’s your “special sauce” that differentiates you from your competitors, and why customers want to flock to you.
STEP 2 Clone the “Explainer-in-Chief” and Build the Brand
Next, we create a consistent brand message that tells your story 24/7. Everyone on your team is “reading from the same hymnal." The leading salesperson (CEO, Marketing Director) doesn’t burn out. Your colors, logos, and taglines are the same across all channels.
STEP 3 Break Out the Bullhorn
It’s time to tell the world why they should care about your products and services. We do whatever it takes to build your brand. From building a new website, a video, an online or offline campaign, we'll get the word out to get your brand noticed.
Building a brand identity requires a strategic approach. Memorable brands, whether it’s B2B or B2C, focus on personal connections and how your product solves a problem, not on the product or service.
The Hardnut team treated our business like it was theirs. They have helped us tell our story on our website and in our marketing as well, just as it’s told by our best salespeople
"We launched our company at a trade show with nothing but business cards. Not sure anyone remembers any of the booths from the show, but people still talk about our cards."
"We didn't have a huge budget, but we did get big, buzzworthy ideas. The passport gorilla campaign multiplied our marketing budget with all the free media coverage we received."
Ready to improve your brand messaging with the help of a seasoned marketing veteran?
A First Impression Can Make or
Break a Company
You only get one chance to make a great first impression. According to Malcolm Gladwell, author of Blink: The Power of Thinking Without Thinking, the average human will form a snap judgement based on their first impression within 7 seconds.
Hardnut Advertising understands how critical it is for your company to have a high-quality, professional image. We will create exciting, distinctive brands that grab customer’s attention.
One key to effective branding is to use simple plain English that mirrors the language your customers use. We avoid the jargon, inside language and biz-speak. Instead, we simplify the complex technical language of B2B companies, helping buyers understand your offer.
Whether local or global, we can revitalize seasoned brands or supercharge new ones.
A First Impression Can Make or Break a Company
You only get one chance to make a great first impression. According to Malcolm Gladwell, author of Blink: The Power of Thinking Without Thinking, the average human will form a snap judgement based on their first impression within 7 seconds.
Hardnut Advertising understands how critical it is for your company to have a high-quality, professional image. We will create exciting, distinctive brands that grab customer’s attention.
One key to effective branding is to use simple plain English that mirrors the language your customers use. We avoid the jargon, inside language and biz-speak. Instead, we simplify the complex technical language of B2B companies, helping buyers understand your offer.
Whether local or global, we can revitalize seasoned brands or supercharge new ones.